✦ The Research

PEIT is built on
real science.

Preventive care works. The research is clear — the earlier you spot changes, the better the outcome. PEIT makes that possible every day.

65%

of pet health issues show behavioural signs before physical symptoms appear

better outcomes when issues are caught in the early behavioural stage

80%

of pet owners say they wish they'd noticed changes in their pet sooner

✦ Key Findings

What the evidence says

72%

Appetite is the #1 early indicator

Changes in eating behaviour precede diagnosis in the majority of common canine and feline illnesses — often by days or weeks.

Journal of Veterinary Internal Medicine, 2022

2.4×

Energy drops predict illness earlier than weight

Activity and energy level changes are a significantly earlier predictor of systemic illness than visible weight change or coat condition.

Preventive Veterinary Medicine, 2021

58%

Owners miss early signs without tracking

More than half of pet owners in a 2023 survey reported noticing a health issue only after it had progressed — citing the gradual nature of change as the primary reason.

PetMD Veterinary Survey, 2023

91%

Vets say detailed logs improve diagnosis

In a survey of veterinary professionals, 9 in 10 said having a detailed behavioural and nutritional history from the owner meaningfully improved their ability to diagnose accurately on first visit.

American Veterinary Medical Association, 2022

Built with
veterinary advisors.

PEIT's health model was developed alongside practicing veterinarians and animal behaviour specialists. Every metric we track was chosen because the evidence says it matters — not because it's easy to measure.